WWPMailDesk
LoginDownload Plugin
Campaigns & Add-ons Documentation

WPMailDesk Campaigns & Add-ons — Complete Documentation

A complete reference for campaign creation, audiences, testing, scheduling, pacing and unsubscribe protection.

Features PageTicketing DocumentationComplete Suite Documentation

Overview

A complete reference for the current campaign builder, branded HTML email, audiences, scheduling, pacing, unsubscribe protection, suppression and Newsletter package policy capabilities.

Current reference: This page documents 64 package features and capabilities from the current WPMailDesk product structure. Trial-only package points are not included in this feature reference.

64 features and capabilities

Feature Reference

1

Newsletter Campaign Builder

Create and identify a newsletter campaign with the key message fields required before sending.

Example: Create a campaign, add its subject and preheader, then continue to audience selection and preview.
2

Rich HTML Newsletter Editor

Build branded newsletter content using the WPMailDesk campaign editor and reusable email design system.

Example: Prepare a rich HTML newsletter that uses the same logo, colors and footer as other WPMailDesk email.
3

Visual Email Editing

Build branded newsletter content using the WPMailDesk campaign editor and reusable email design system.

Example: Prepare a rich HTML newsletter that uses the same logo, colors and footer as other WPMailDesk email.
4

Email Design Studio Integration

Control the visual presentation of WPMailDesk email with reusable branding and preview tools.

Example: Preview the branded email on desktop or mobile before using the template for customer communication.
5

WPMailDesk Default Email Template Support

Build branded newsletter content using the WPMailDesk campaign editor and reusable email design system.

Example: Prepare a rich HTML newsletter that uses the same logo, colors and footer as other WPMailDesk email.
6

Branded Campaign Header

Build branded newsletter content using the WPMailDesk campaign editor and reusable email design system.

Example: Prepare a rich HTML newsletter that uses the same logo, colors and footer as other WPMailDesk email.
7

Branded Campaign Footer

Build branded newsletter content using the WPMailDesk campaign editor and reusable email design system.

Example: Prepare a rich HTML newsletter that uses the same logo, colors and footer as other WPMailDesk email.
8

Recipient Name Personalization

Render recipient or site-specific campaign values dynamically for each outgoing newsletter.

Example: A campaign can greet the recipient by name and insert the correct unsubscribe link for that recipient.
9

Recipient Email Personalization

Render recipient or site-specific campaign values dynamically for each outgoing newsletter.

Example: A campaign can greet the recipient by name and insert the correct unsubscribe link for that recipient.
10

Site Name Placeholder

Reuse consistent reply content and dynamic customer information without retyping common text.

Example: Insert a saved response and personalize it with the customer name before sending the ticket reply.
11

Site URL Placeholder

Reuse consistent reply content and dynamic customer information without retyping common text.

Example: Insert a saved response and personalize it with the customer name before sending the ticket reply.
12

Unsubscribe URL Placeholder

Reuse consistent reply content and dynamic customer information without retyping common text.

Example: Insert a saved response and personalize it with the customer name before sending the ticket reply.
13

Per-Recipient Dynamic Content

Render recipient or site-specific campaign values dynamically for each outgoing newsletter.

Example: A campaign can greet the recipient by name and insert the correct unsubscribe link for that recipient.
14

Campaign Name

Create and identify a newsletter campaign with the key message fields required before sending.

Example: Create a campaign, add its subject and preheader, then continue to audience selection and preview.
15

Email Subject

Create and identify a newsletter campaign with the key message fields required before sending.

Example: Create a campaign, add its subject and preheader, then continue to audience selection and preview.
16

Preheader Text

Create and identify a newsletter campaign with the key message fields required before sending.

Example: Create a campaign, add its subject and preheader, then continue to audience selection and preview.
17

Campaign Preview

Review the campaign before live sending and send a clearly identified test message when needed.

Example: Send a test to your own mailbox, check the layout and links, then start the real campaign.
18

Test Email Before Sending

Review the campaign before live sending and send a clearly identified test message when needed.

Example: Send a test to your own mailbox, check the layout and links, then start the real campaign.
19

Test Subject Identification

Review the campaign before live sending and send a clearly identified test message when needed.

Example: Send a test to your own mailbox, check the layout and links, then start the real campaign.
20

WPMailDesk Contacts Audience

Keep customer identity and conversation context available inside WPMailDesk for faster replies.

Example: An agent can open a saved contact and review previous conversations before responding to a new request.
21

Manual Recipient Lists

Prepare a clean campaign audience from the supported contact, manual or imported recipient sources.

Example: Import a CSV, combine it with WPMailDesk contacts, normalize addresses and remove duplicate recipients before queueing.
22

CSV Recipient Import

Prepare a clean campaign audience from the supported contact, manual or imported recipient sources.

Example: Import a CSV, combine it with WPMailDesk contacts, normalize addresses and remove duplicate recipients before queueing.
23

Combined Audience Sources

Prepare a clean campaign audience from the supported contact, manual or imported recipient sources.

Example: Import a CSV, combine it with WPMailDesk contacts, normalize addresses and remove duplicate recipients before queueing.
24

Automatic Recipient De-Duplication

Prepare a clean campaign audience from the supported contact, manual or imported recipient sources.

Example: Import a CSV, combine it with WPMailDesk contacts, normalize addresses and remove duplicate recipients before queueing.
25

Email Address Normalization

Prepare a clean campaign audience from the supported contact, manual or imported recipient sources.

Example: Import a CSV, combine it with WPMailDesk contacts, normalize addresses and remove duplicate recipients before queueing.
26

Permission Confirmation Before Sending

Require the sender to confirm permission before a newsletter is queued for delivery.

Example: Before sending a marketing campaign, confirm that the selected recipients are permitted to receive it.
27

Campaign Recipient Review

Prepare a clean campaign audience from the supported contact, manual or imported recipient sources.

Example: Import a CSV, combine it with WPMailDesk contacts, normalize addresses and remove duplicate recipients before queueing.
28

Save Campaign

Provides save campaign as part of the WPMailDesk Newsletter Addon campaign workflow.

Example: Use save campaign while preparing, sending or reviewing a newsletter campaign in WordPress.
29

Queue Campaign

Control when and how campaign recipients are processed through the WPMailDesk sending queue.

Example: Schedule a campaign for later, pause it during sending, and resume from the remaining queue when ready.
30

Scheduled Campaign Sending

Control when and how campaign recipients are processed through the WPMailDesk sending queue.

Example: Schedule a campaign for later, pause it during sending, and resume from the remaining queue when ready.
31

Immediate Campaign Sending

Control when and how campaign recipients are processed through the WPMailDesk sending queue.

Example: Schedule a campaign for later, pause it during sending, and resume from the remaining queue when ready.
32

Pause Campaign

Control when and how campaign recipients are processed through the WPMailDesk sending queue.

Example: Schedule a campaign for later, pause it during sending, and resume from the remaining queue when ready.
33

Resume Campaign

Control when and how campaign recipients are processed through the WPMailDesk sending queue.

Example: Schedule a campaign for later, pause it during sending, and resume from the remaining queue when ready.
34

Stop Campaign

Control when and how campaign recipients are processed through the WPMailDesk sending queue.

Example: Schedule a campaign for later, pause it during sending, and resume from the remaining queue when ready.
35

Campaign Queue Processing

Control when and how campaign recipients are processed through the WPMailDesk sending queue.

Example: Schedule a campaign for later, pause it during sending, and resume from the remaining queue when ready.
36

Sending Delay / Pacing

Apply sending pace and volume controls to keep newsletter delivery within the configured operating policy.

Example: Limit a campaign to the allowed daily volume and enforce a delay between queued recipients.
37

Daily Sending Limits

Apply sending pace and volume controls to keep newsletter delivery within the configured operating policy.

Example: Limit a campaign to the allowed daily volume and enforce a delay between queued recipients.
38

Maximum Campaign Recipient Limits

Apply sending pace and volume controls to keep newsletter delivery within the configured operating policy.

Example: Limit a campaign to the allowed daily volume and enforce a delay between queued recipients.
39

Server-Managed Newsletter Policies

Provides server-managed newsletter policies as part of the WPMailDesk Newsletter Addon campaign workflow.

Example: Use server-managed newsletter policies while preparing, sending or reviewing a newsletter campaign in WordPress.
40

Basic Newsletter Mode

Provides basic newsletter mode as part of the WPMailDesk Newsletter Addon campaign workflow.

Example: Use basic newsletter mode while preparing, sending or reviewing a newsletter campaign in WordPress.
41

Newsletter Premium Mode

Provides newsletter premium mode as part of the WPMailDesk Newsletter Addon campaign workflow.

Example: Use newsletter premium mode while preparing, sending or reviewing a newsletter campaign in WordPress.
42

One WPMailDesk Package Key

Provides one wpmaildesk package key as part of the WPMailDesk Newsletter Addon campaign workflow.

Example: Use one wpmaildesk package key while preparing, sending or reviewing a newsletter campaign in WordPress.
43

Automatic Newsletter Premium Entitlement

Manage package access through the WPMailDesk licensing and entitlement workflow.

Example: Activate or refresh the package so the installation receives the correct Premium or Complete Suite capabilities.
44

Automatic Downgrade to Newsletter Basic

Provides automatic downgrade to newsletter basic as part of the WPMailDesk Newsletter Addon campaign workflow.

Example: Use automatic downgrade to newsletter basic while preparing, sending or reviewing a newsletter campaign in WordPress.
45

Campaign Data Preserved After Downgrade

Provides campaign data preserved after downgrade as part of the WPMailDesk Newsletter Addon campaign workflow.

Example: Use campaign data preserved after downgrade while preparing, sending or reviewing a newsletter campaign in WordPress.
46

Contacts Preserved After Downgrade

Keep customer identity and conversation context available inside WPMailDesk for faster replies.

Example: An agent can open a saved contact and review previous conversations before responding to a new request.
47

Unsubscribe Link Protection

Protect recipients who should not receive marketing email and keep unsubscribe state enforced during campaign preparation.

Example: An unsubscribed address is added to suppression and excluded before the next campaign is queued.
48

Unsubscribe Handling

Protect recipients who should not receive marketing email and keep unsubscribe state enforced during campaign preparation.

Example: An unsubscribed address is added to suppression and excluded before the next campaign is queued.
49

Suppression List

Protect recipients who should not receive marketing email and keep unsubscribe state enforced during campaign preparation.

Example: An unsubscribed address is added to suppression and excluded before the next campaign is queued.
50

Suppressed Recipient Exclusion

Provides suppressed recipient exclusion as part of the WPMailDesk Newsletter Addon campaign workflow.

Example: Use suppressed recipient exclusion while preparing, sending or reviewing a newsletter campaign in WordPress.
51

Duplicate Recipient Exclusion

Provides duplicate recipient exclusion as part of the WPMailDesk Newsletter Addon campaign workflow.

Example: Use duplicate recipient exclusion while preparing, sending or reviewing a newsletter campaign in WordPress.
52

Failed Recipient Tracking

Expose campaign progress and result counts so administrators can see what was sent, queued or failed.

Example: During a campaign, review sent, queued and failed totals and investigate recipients that could not be delivered.
53

Campaign Status Tracking

Expose campaign progress and result counts so administrators can see what was sent, queued or failed.

Example: During a campaign, review sent, queued and failed totals and investigate recipients that could not be delivered.
54

Sent Email Counts

Expose campaign progress and result counts so administrators can see what was sent, queued or failed.

Example: During a campaign, review sent, queued and failed totals and investigate recipients that could not be delivered.
55

Queue Counts

Control when and how campaign recipients are processed through the WPMailDesk sending queue.

Example: Schedule a campaign for later, pause it during sending, and resume from the remaining queue when ready.
56

Failed Email Counts

Track outgoing email results so administrators can confirm successful delivery or investigate failures.

Example: Open the delivery log to inspect an SMTP error and retry a failed message after correcting the connection issue.
57

WPMailDesk SMTP Sending

Use the configured SMTP connection for reliable outbound email delivery and delivery testing.

Example: Send a test or live message through the selected business mailbox and review the resulting delivery status.
58

Multiple WPMailDesk Mailbox Support

Manage business sending or receiving identities from the WPMailDesk mailbox workflow.

Example: Use support@example.com for support while sales@example.com remains available for sales communication on the same licensed domain.
59

Campaign Sending Through Configured SMTP

Use the configured SMTP connection for reliable outbound email delivery and delivery testing.

Example: Send a test or live message through the selected business mailbox and review the resulting delivery status.
60

Automatic Policy Sync

Use centrally managed package policy while caching the effective settings locally for efficient operation.

Example: Refresh policy on demand, then continue sending with the cached limits instead of querying the server for every message.
61

Manual Policy Sync

Use centrally managed package policy while caching the effective settings locally for efficient operation.

Example: Refresh policy on demand, then continue sending with the cached limits instead of querying the server for every message.
62

Locally Cached Sending Policy

Use centrally managed package policy while caching the effective settings locally for efficient operation.

Example: Refresh policy on demand, then continue sending with the cached limits instead of querying the server for every message.
63

Campaign Sending Without Per-Email License Server Requests

Manage package access through the WPMailDesk licensing and entitlement workflow.

Example: Activate or refresh the package so the installation receives the correct Premium or Complete Suite capabilities.
64

Responsive Campaign Management Dashboard

Keep the WPMailDesk administrative workflow usable across common WordPress admin screen sizes.

Example: Manage the relevant WPMailDesk screen from a smaller laptop or tablet-width admin viewport without losing the core controls.

Recommended Workflow

  1. Prepare the Core plugin. Newsletter sending uses WPMailDesk SMTP and the configured business mailbox workflow.
  2. Create the campaign. Add the campaign name, subject, preheader and branded HTML content.
  3. Build the audience. Use WPMailDesk contacts, manual recipients, CSV import or combined sources, then normalize and de-duplicate.
  4. Preview and test. Review the final message and send a test email before queueing the live campaign.
  5. Send under policy. Use scheduling, pacing, daily limits and queue controls while suppression and unsubscribe protection remain active.

Package Scope

WPMailDesk Newsletter Addon adds the newsletter campaign layer to WPMailDesk Core. Its 64 feature points on this page describe the Newsletter Addon itself; Core helpdesk capabilities remain available through the underlying WPMailDesk installation.

Important Notes

  • The Newsletter Addon depends on the WPMailDesk Core SMTP workflow rather than maintaining a separate sending engine.
  • Unsubscribed and suppressed recipients should be excluded before queueing a campaign.
  • Server-managed Newsletter policies can be cached locally so campaign processing does not require a License Server request for each outgoing email.

Make customer email easier to manage.

Start with the Free test-drive bundle, then choose WPMailDesk, WPMailDesk + Newsletter Addon, or the Complete Suite as your email workflow grows.

Get WPMailDesk →